We are
robin
food
coalition
The Robin Food Coalition is a collective of 70 (organic) SME leaders in the food sector. Together we unlock the collective intelligence for innovation and sustainability of our coalition partners. We work closely with NGOs and universities to achieve a system transition.
Council of
supervision
Our Supervisory Board guarantees the coalition's policy and strategy. These experienced professionals have extensive experience in the food transition and know the ins and outs of sustainability policy and management issues.
Background
The Robin Food Coalition was founded in 2023 by about 20 SME leaders in the food sector who decided to join forces. RFC's ambition is to strengthen and accelerate the market transition to healthy, socially inclusive and ecologically resilient agriculture and nutrition through mutual cooperation based on the 5M approach.
Our mission is to deliver prototypes for the new economy, in which profit only becomes profit when people and nature (planet) also win. We do this by unlocking the collective intelligence of a coalition of the willing, consisting of SME leaders, NGOs, experts and academics.
We support frontrunners with our 5M strategy where we help them determine, measure, manage, market and monetize materiality. In addition, we stimulate the demand for organic products through effective marketing campaigns.
The 5-m approach
Double materiality involves assessing two dimensions: the impact of the company on the world and the impact of the world on the company. By mapping these influences, we can comprehensively understand and address the interconnectedness of business operations and global sustainability challenges.
Collecting impact data in the chain. For this we use satellite observation data, remote sensing, geo-imaging and artificial intelligence. We ensure that this data is accountancy-proof.
Implementing a sustainability strategy throughout the organization: purchasing, processing, sales, marketing, quality, IT, financial reporting, human resources, corporate policy in its entirety. Bringing people and planet into the purpose of the entire company.
Marketing and capitalizing on sustainability efforts in the market: "Do good and talk about it"
Pricing the social costs and benefits (true cost accounting). Supplementing the annual accounts with natural and social capital/loss and profit. Developing a new governance in which the ecological and social dimensions also have a say in corporate policy.
Download
our
manifest
manifest
Read more about our mission, vision and goals in our manifesto.
