The Robin Food Coalition connects pioneers with the rest of the sector. We operate at the intersection of ideals and practice, bringing together companies, supply chain partners, and knowledge to make sustainability discussable, understandable, and actionable.
About us
A bridge outside the green bubble
Who are we?
The Robin Food Coalition is a coalition founded in 2023, representing over one hundred sustainable frontrunners in the agricultural and food system: (organic) SMEs in cultivation, trade, processing, foodservice, and retail. Each and every one of these companies demonstrates daily that there is a better way—proving that entrepreneurship can go hand-in-hand with care for the planet, nature, and people.
However, these businesses operate on an uneven playing field. Polluting companies currently dominate the market without paying for the societal costs they incur, while sustainable businesses receive little to no reward for the value they provide to humanity and the environment. This demands a fundamental shift in our "exhaustion economy" and requires collaborative coalitions to drive real change.
What do we stand for?
We leverage the knowledge and innovative power behind the current system to achieve "scale." For us, "scale" is not driven by efficiency (as seen in industrial mega-farms and low-cost bulk meat). Instead, our "scale" is focused on maximizing positive impact on nature, nutrient-dense high-quality food, thriving (farming) enterprises, and resilient local initiatives and communities. We define ourselves as scale-activists.
Our vision for a future agricultural and food system demands a new underlying value: "embrace the whole instead of just the parts." This begins by letting go of the singular focus on financial value, where social and environmental damage are dismissed as unavoidable side effects. Our adage: profit is only true profit when people and nature win too.
It also requires moving past a reductionist approach to individual sectors such as biodiversity, soil health, human health, water, and climate. The reality is that everything is interconnected. A focus on maximum yield per hectare leads to a loss of biodiversity, soil quality, and nutritional value—ultimately resulting in a weakened human microbiome and poorer health. Our adage: diversity is vitality.
How do we drive change?
Finally, "embracing the whole" is also about how we shape change itself. We do this by collaborating with growers, industry, supermarkets, NGOs, and governments. By showing flexibility, conviction, and the courage to develop new initiatives alongside the existing system, allowing them to grow into the new norm. Our adage: a small vanguard develops the prototypes for the new normal.
This requires us to heed the call of philosopher Matthijs Schouten: to realize that we are part of nature—not above it, and certainly not entitled to exploit it. If we can truly understand the current system, we can redirect it. That is what the Robin Food Coalition is committed to.
Who are we?
The Robin Food Coalition is a coalition founded in 2023, representing over one hundred sustainable frontrunners in the agricultural and food system: (organic) SMEs in cultivation, trade, processing, foodservice, and retail. Each and every one of these companies demonstrates daily that there is a better way—proving that entrepreneurship can go hand-in-hand with care for the planet, nature, and people.
However, these businesses operate on an uneven playing field. Polluting companies currently dominate the market without paying for the societal costs they incur, while sustainable businesses receive little to no reward for the value they provide to humanity and the environment. This demands a fundamental shift in our "exhaustion economy" and requires collaborative coalitions to drive real change.
What do we stand for?
We leverage the knowledge and innovative power behind the current system to achieve "scale." For us, "scale" is not driven by efficiency (as seen in industrial mega-farms and low-cost bulk meat). Instead, our "scale" is focused on maximizing positive impact on nature, nutrient-dense high-quality food, thriving (farming) enterprises, and resilient local initiatives and communities. We define ourselves as scale-activists.
Our vision for a future agricultural and food system demands a new underlying value: "embrace the whole instead of just the parts." This begins by letting go of the singular focus on financial value, where social and environmental damage are dismissed as unavoidable side effects. Our adage: profit is only true profit when people and nature win too.
It also requires moving past a reductionist approach to individual sectors such as biodiversity, soil health, human health, water, and climate. The reality is that everything is interconnected. A focus on maximum yield per hectare leads to a loss of biodiversity, soil quality, and nutritional value—ultimately resulting in a weakened human microbiome and poorer health. Our adage: diversity is vitality.
How do we drive change?
Finally, "embracing the whole" is also about how we shape change itself. We do this by collaborating with growers, industry, supermarkets, NGOs, and governments. By showing flexibility, conviction, and the courage to develop new initiatives alongside the existing system, allowing them to grow into the new norm. Our adage: a small vanguard develops the prototypes for the new normal.
This requires us to heed the call of philosopher Matthijs Schouten: to realize that we are part of nature—not above it, and certainly not entitled to exploit it. If we can truly understand the current system, we can redirect it. That is what the Robin Food Coalition is committed to.
Our team
Download our documentation
Transparency & Accountability
Access our official publications, policy papers, ANBI status, and financial reports. We provide up-to-date insights into our operations and organizational governance.