Robin Food For Thought - One story for organic #1

Wed, Feb 25, 2026

How do we ensure that the story of organic food truly resonates with consumers? This question took center stage on June 18th during the first session of the Robin Food for Thought trilogy, organized by the Robin Food Coalition and BioNederland. Under the title "One Story for Organic," a powerful plea was made for uniform communication and collaboration within the sector. Missed the event, or would you like to review the highlights? You can find all the materials right here!

On June 18th, we kicked off Robin Food for Thought: a series of open, online sessions where we collaborate with BioNederland to build a strong, sustainable organic sector. It was an energetic start, filled with fresh insights, sharp questions, and valuable ideas from the field!

This first session, "One Story for Organic," was all about communication. How can we, as a sector, tell a single, clear, and powerful story that resonates and connects?

With contributions from Elise Bijkerk (BioNederland) and Noa Widdershoven (Robin Food Coalition), among others, a lively discussion emerged regarding simplicity, impact, and the importance of a collective message.

Missed the session or want to review the details?

We have gathered the most valuable insights from the session into a concise report. From the search for simplicity in our communication to the power of using "organic = fewer pesticides" as a hook for consumer activation, you can read it all here. It’s a great document to share, discuss internally, or simply review at your own pace.

Together, we are giving organic a stronger story. Are you in?