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Robin Food For Thought - Distinctive Positioning #3

Wed, Feb 25, 2026
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On October 15, 2025, we held the third and final session of the Robin Food for Thought trilogy. The theme, "Distinctive Positioning with Your Own Story," focused on how sustainable and organic entrepreneurs can find their unique place within the movement toward a healthy, fair, and sustainable food system. Did you miss Session 3, or would you like to review the insights at your own pace? You can find them all right here!

During this inspiring session, Eva Gouwens (former CEO of Tony’s Chocolonely & Fairphone) and Elise Bijkerk (BioNederland) shared their expertise on mission-driven brands, identity, and the power of a single, clear narrative.

Did you miss Session 3, or would you like to review the insights at your leisure?

Here you can find the key highlights and view the presentation slides from the conversation with Eva Gouwens and Elise Bijkerk regarding distinctive positioning and brand identity.

Until the next edition of Robin Food for Thought!