For a long time, our agriculture has been a success story: high productivity, strong exports, and innovative farmers. But behind this success lies a steadily increasing bill. The study "Ground Value: Uncovering the Hidden Bill of Agriculture," conducted by Deloitte and commissioned by the Robin Food Coalition and the Food Transition Coalition, reveals that while Dutch agriculture adds €13.3 billion in economic value annually, it simultaneously generates €18.6 billion in societal costs. The net loss: over €5 billion per year. These are costs we are passing on to nature, public health, and future generations. This is not an opinion; it is a cold, hard calculation. Our food system costs society more than it delivers. We are depleting soils, polluting water, emitting excessive greenhouse gases, and causing irreparable damage to biodiversity. Meanwhile, farmers find themselves with their backs against the wall: facing low margins, rising costs, increasing regulations, and a lack of clear pathways forward.