Our awareness campaigns

A New Normal for Everyone

Consumers aren't just buyers; they are the co-architects of our food system. Every choice determines which businesses thrive and which agricultural practices are rewarded. By empowering people with clear information and a simple call to action—Go Organic—we drive the demand that makes large-scale systemic change possible.

At the Robin Food Coalition, we don't just talk to policymakers and pioneers; we ignite public action. Our campaigns turn individual choices into a collective force for a sustainable future.

Get in touch with projectlead Sarah-Manon)

Now in the spotlight

The National Pee Test

The National Pee Test

The National Pee Test
With the National Pee Test (Nationale Piskijker), we made the invisible visible. Pesticides may seem like something limited to the land—to distant fields—but they don't stop at the edge of the farm. They end up in our food, in our bodies, and yes... even in our urine. Through this public campaign, we demonstrated that we truly are what we eat.
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With the National Pee Test (Nationale Piskijker), we made the invisible visible. Pesticides may seem like something limited to the land—to distant fields—but they don't stop at the edge of the farm. They end up in our food, in our bodies, and yes... even in our urine. Through this public campaign, we demonstrated that we truly are what we eat.

articles and publications